Earth Friendly Profiteering

The Practical Environmentalist talks about a group that helps green small businesses to thrive and make money.  I have written on this theme in the past – the long-term strategic goal for protecting the environment must be based on the mutual interest of industry and green interest groups.  “Environmentalist” today is associated with anti-business, anti-profit, anti-growth activities.  Likewise, “big business” is labeled as anti-earth.  These perceptions and realities much change, as each group realizes we can make money and protect the earth.

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